Twitch is all about streaming gameplay. Streamers build their careers off developing a successful Twitch following, professionals show off their skills and hobbyists share their gaming experience with friends. Having the perfect Twitch image sizes is a must if you want to be successful.
Not everyone is a designer though, and Twitch has different specifications for its various supported images. Here’s a comprehensive list of what each element is and what dimensions work best for it.
Panels can be used in your About section for a wide range of things. There are two different sizes, a 320 x 80px rectangular panel and a 320 x 320px square panel.
The rectangular panel, as seen above, is almost exclusively used for links, normally directing fans to their other social media platforms. This means that, when uploading them, you can set specifically what URL you want them to direct people to, essentially building custom buttons in your About section.
The square banner is considered an advertising space that is bought by partners or sponsors who want to leverage your channel’s following to sell more of their products. Typically, this media gets supplied since designers have strict brand guidelines to follow when designing these panels. A custom URL is given to channels that advertise products, so it’s easy to identify influential channels and pay them for their role in selling more of their product.
Surprisingly, not many streamers utilize the customizable profile banner. Whenever you see the streamer’s name in the background, you’ll know that they haven’t fully customized their profile.
To be fair, this banner doesn’t get seen all too often. When the channel is live, the banner gets replaced by the live stream feed. So, for very active streamers like Daequan, it’s understandable that he hasn’t set one up yet.
It is a great branding opportunity. Though the 1200 x 480px size won’t be great for holding text – since a lot of it gets covered – a stylized image works well. CD PROJEKT RED has gone with the yellow-overlayed Night City, for example. Twitch supports .JPEG, .PNG and .GIF upload formats, though don’t get excited about its support of GIFs, they will be static when uploaded.
Another great way to brand your channel is to set up an offline banner. This is meant to mimic an actual live stream display, so its dimensions are 1920 x 1080px. This can be handy to promote when next you’ll be online, your merch or other social platforms or just show something cool that ties into your channel’s look and feel. Here we see the Pokémon Twitch channel using an offline banner to brand their current series of events.
Much like any social network, a profile picture gets used everywhere you go, so make sure it’s a good one. This can be a logo – if you have one – or just a photo of yourself.
Profile pictures display at 36 x 36px, however, it can be tricky getting a high-resolution image so small. Technically, you can upload any image and play around with Twitch’s zoom and crop tools to get your profile picture exactly how you want it.
Thumbnails are another professional touch that you can add to your stream. Again, many streamers do not fully utilize this – leaving their streams to upload and auto-generate a thumbnail. While there isn’t anything wrong with that, it is a lost opportunity to show some more of your branding.
Your thumbnails are what can be seen on your Videos page. Basically, after every stream, your recording gets posted here as a VOD. A custom thumbnail can help “sell” why someone should watch that particular video. Click-bait titles aren’t always the best, but some wording talking about what you’re going to do in this streaming session can help entice people browsing your channel to watch your videos. The optimum dimensions for thumbnails are 1280 x 720px. Here is an example of a custom thumbnail someone used for a stream where they only used the Codename Elf skin in Fortnite.
Your Twitch image sizes are important. If you don’t follow the guidelines of the above then you will not be able to have quality images for all of your streaming needs. If you are looking to make your own overlays, you should check out Placeit.